He had decided that if he ever returned to his old job he would create a special level of hell, an enormous inescapable shop of attractive but useless and overpriced items that the damned would wander for eternity in the cold delusion that this was what they wanted. And then Nerys had taken him to IKEA and Clovenhoof realised the humans had once again beaten him to it

He had decided that if he ever returned to his old job he would create a special level of hell, an enormous inescapable shop of attractive but useless and overpriced items that the damned would wander for eternity in the cold delusion that this was what they wanted. And then Nerys had taken him to IKEA and Clovenhoof realised the humans had once again beaten him to it (Heide Goody, Clovenhoof)